New MasterCard Launched by Asda and LaSer UK Offers Monthly Cashback Reward

Monthly cashback on all purchases available to Asda Money Credit Card customers

London, 09 July 2012: Asda has today announced the launch of a new market leading cashback credit card.  The new Asda Money Credit Card has been launched in partnership with LaSer UK and MasterCard®. It targets Asda’s 18 million customers, and is the UK’s first supermarket to launch an unlimited cashback credit card.


The new Asda Money Credit Card will offer: 1% unlimited cashback on your Asda shopping and 1% cashback on Asda fuel; 0.5% unlimited cashback on all shopping outside of Asda; unlike other cashback cards, the Asda Money Credit Card redeems cashback monthly and offers no annual fee; low APR of 14.9%; 12 month 0% balance transfer offer; up to 50 days interest free credit; and no cash advance fees on Asda Travel Money.  Customers can manage the card online, by telephone through UK call centres or by post, and it is easily manageable with text alerts sent when payments are due.

Kirsty Ward, Head of Asda Money, said:

“At Asda we take pride in delivering quality, straightforward products at great prices.  That’s why we’re launching the first supermarket credit card to offer cashback that’s unlimited and pays back every month rather than once a year. Times are tough and shoppers don’t want complicated points schemes or rewards that don’t translate into real every day savings.”

The card is provided by LaSer UK, a specialist in developing loyalty and finance solutions for the retail sector.

Stephen Hunt, CEO of LaSer UK, comments:

“It has been exciting working with Asda to develop this new card offer. Our teams have worked together to create the Asda Money Credit Card, a great product that demonstrates our focus on working with retail partners to develop flexible solutions that are focussed on the needs of their customers” 

Marion King, President of MasterCard UK & Ireland, added:

“The most successful credit card programmes in the UK today are those that offer great value from a trusted provider – and consumers are increasingly looking to retailers as their provider of choice. As the market leader in co-branding, MasterCard has longstanding partnerships with the majority of the UK’s best-known retail brands. We’re delighted to be working with Asda and LaSer UK on the launch of this new programme which offers customers a more rewarding and convenient way to pay.”

More information about the new Asda Money Credit Card can be found at


About Asda

Founded in the 1960s, Asda today is one of Britain’s leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centres across the UK. It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire.  Asda serves over 18 million shoppers a week in store and its growing home shopping business at serves 98 per cent of UK homes.  Its Asda Price Guarantee, launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors.  Powered by, the Asda Price Guarantee is the only independent, transparent online grocery price-checker in the world.  Asda joined Walmart, the world’s number one retailer, in 1999.

About Laser UK

LaSer UK is a leading provider of co-branded credit cards, loyalty and retail finance solutions based in the UK with a strong retail heritage. The company has developed 40 years experience of working with UK consumers and currently manages more than 4 million customers and over 200 UK partnerships, financing over £1.6 billion in credit. It has two UK based call centres in Solihull and Belfast and its current clients include Flybe, Dell, Sony, Marriott Rewards, Selfridges & Co, M&Co, Everton FC, Dixons Retail, Sony, Sharps, DFS, Dreams and Ultralase to name a few.

LaSer UK is the power behind many of the UK’s biggest card and retail finance programmes and works with nationally recognised business partners including high street retailers and football clubs to provide a range of loyalty, finance and credit solutions including credit cards, store cards, loyalty programmes and retail finance under its consumer brand, Creation.

LaSer UK operates as Creation Financial Services Ltd, Creation Consumer Finance Ltd and Sygma Bank UK. 

For more information about LaSer UK go to