New MasterCard SpendingPulse™ for Small Business Report Shows Small Retailers Outperforming Overall Retail Sales in June, with 8% Year-Over-Year Growth

New monthly report brings MasterCard Advisors and Wells Fargo together, providing hard-to-find data on spending at smaller retailers in the U.S.

PURCHASE, N.Y. & SAN FRANCISCO–(BUSINESS WIRE)–Jul. 18, 2012– A SpendingPulse™ report released today by MasterCard Advisors, the professional services arm of MasterCard (NYSE: MA) in partnership with Wells Fargo (NYSE: WFC), America’s No. 1 small business lender, found that June spending at small retailers increased 8% compared to June 2011. This was higher than the overall U.S. retail growth rate of 6.9%. The June report also found that sales growth at small retailers has now outperformed growth of overall retail sales for 9 consecutive months, since October 2011.


SpendingPulse is a macroeconomic report that measures U.S. retail sales across a wide number of industry subsectors, as well as in total, delivering information earlier than other data sources. The new report MasterCard SpendingPulse for Small Business, provides a new view gauging the health of sales within the small retailer segment of the economy, which are retailers with less than $35 million in annual sales and less than 200 employees — most have less than $10 million in annual sales. It offers aggregated information on retail sales trends that small business stakeholders can use to make informed and timely decisions. “Small retailers account for approximately a third of total retail sales in the U.S., so a detailed understanding of this sector is crucial to understanding the economy as a whole,” said Michael McNamara, Global Solutions Leader, MasterCard SpendingPulse.

Each MasterCard SpendingPulse for Small Business report includes information about current retail sales (excluding autos and gasoline), year-over-year growth in total retail sales (excluding automotive sales), as well as views with and without food services. The report provides valuable information for all stakeholders who support or work with small businesses, including merchants who sell to small retailers, advertisers, and economists. “With the essential role of small businesses in our nation’s economic recovery, there’s a great need for more insight into small business retail sales,” said Marc Bernstein, head of Small Business for Wells Fargo. He continued, “We’re pleased to join MasterCard in introducing a new report that tracks these kinds of retail sales trends and will provide timely data on what’s happening in the smaller retailing landscape.”

McNamara added, “We developed this report in partnership with Wells Fargo, a leader in serving the small business segment, to provide small business stakeholders with quick and easy access to information that will help them better understand how changes in the economic environment are impacting smaller retailers. Looking into its historical data, it is helpful to know, for example, that although we’ve seen smaller retailers grow at a higher clip than overall retail over the past 9 months, this follows a period from November 2009-October 2011 when larger retailers had bounced back from the recession more robustly than their smaller counterparts.”

MasterCard SpendingPulse for Small Business is an extension of the MasterCard SpendingPulse report, the leading macro-economic indicator reporting on national retail sales, and is based on aggregate sales activity in the MasterCard payments network, coupled with estimates for all other payment forms, including cash and check. Launched in March, 2006, MasterCard SpendingPulse, made available to subscribers by MasterCard Advisors, provides clients with unmatched insights and solutions to help them drive business impact and financial gain.

Since August 2003, Well Fargo also has joined with Gallup to conduct a quarterly survey of small business owners across the nation that measures small business owner perceptions of their present situation (past 12 months) and future expectations (next 12 months) in six key areas: financial situation, cash flow, revenues, capital spending allocation, hiring, and credit availability. The most recent report is posted on Wells Fargo’s Business Insight Resource Center.

About MasterCard SpendingPulse

A macro‐economic indicator, MasterCard SpendingPulse reports on national retail sales and is based on aggregate sales activity in the MasterCard payments network, coupled with estimates for all other payment forms, including cash and check. MasterCard SpendingPulse does not represent MasterCard financial performance. SpendingPulse is provided by MasterCard Advisors, the professional services arm of MasterCard International Incorporated.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (, and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With approximately 265,000 full-time equivalent team members, Wells Fargo serves one in three households in United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2012 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.

Wells Fargo loans more money to America’s small businesses than any other bank (2002-2010 Community Reinvestment Act government data) and is a leading lender to women- and diverse-owned businesses. Wells Fargo provides a wide range of financial solutions to meet the needs of business owners nationwide. Through the Wells Fargo Business Insight Resource Center, business owners can access an informative selection of videos and articles featuring expert advice and best practices. For more information visit or call the National Business Banking Center at 1-800-CALL-WELLS.

About MasterCard Advisors

As the professional services arm of MasterCard Worldwide, MasterCard Advisors is uniquely qualified to provide clients with insights and solutions that drive tangible impact and financial gain. MasterCard Advisors provides payments consulting, information, analytics, and customized services that deliver value to its customers. In doing so, the company uses information to create products and services in which privacy and security are fundamental to their design. A technology company that is an electronic payments leader, MasterCard is committed to the responsible use of information and pledges strong privacy protection for the transaction data the company processes. Its information management practices support the company’s mission to make payments safe, simple and smart. For more information, go to